deWintons at Vue Westfield working with Women in Events Campaign.

2013 August 2
by Jacs
Divine blackberry ice-cream bombs by deWintons caterers London.

Divine blackberry ice-cream bombs by deWintons caterers London.

deWintons were involved in a fascinating day at the beginning of June,  in partnership with Vue Westfield, Shepherds Bush.

Guide Live organised the first ever Women in Events panel discussion, it was incredibly inspirational.  Why aren’t more women recognized and or acknowledged as market leaders in business but especially in the world of catering?

At the end of the debate deWintons served some incredibly delicious sweet canapes to include: Frozen White Chocolate and Blackberry sorbet bombs, just divine!

Event magazine has officially launched its Women in Events campaign.

The campaign aims to change behaviour by encouraging women to shout louder about their achievements; to raise the profile of key female event professionals; and to offer advice and support to women at all levels of the industry.

It was sparked by the surprisingly low percentage of women represented in the latest Event 100 Club, featured in The Guide 2013. Females made up a fifth of the list.

This provoked strong reactions from the industry questioning whether the list was an accurate representation of the event landscape.

We took it upon ourselves to find out. In January, Event ran a survey on women and gender balance in the industry. The response was incredible, with many of you not only completing the survey, but following up with emails, calls and tweets of support for our work in highlighting the issues.

We found that 86.8% of you believe more needs to be done to champion women in the event industry. And of that figure, 68.7% called for a campaign to support women in events.

Our survey also found almost all of the 200 respondents said working in events did not offer a good work-life balance, compared to other industries, and three quarters said there is a lack of female role models.

Do women need to shout louder about their achievements? Is work-life balance simply unattainable in this industry? Are we losing our best creative assets by not making it easier for female eventprofs to return to work after having a family?

Through our campaign we want to ask questions, start debates, change behaviours and, ultimately, champion women’s contribution to the event industry.

Our key aims of the Women in Events campaign are:

  • To encourage women event professionals in senior level positions to shout louder about their achievements to the wider industry.
  • To provide female role models for women working at all levels in the industry.
  • To highlight the challenges female eventprofs face in maintaining a work-life balance when they have children.
  • To encourage businesses to make it easier for women to return to work once they have had a child, and provide case studies as to how a range of event businesses have done this.
  • To inspire women to be even more entrepreneurial.
  • To give practical advice to younger female generations on their chosen career path and development.
  • To provide networking opportunities for women in events, where they can share advice, expertise and ideas.
  • To get a higher, more accurate proportion of women represented within the Event 100 Club in The Guide 2014.



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